BOOK IN FRENCH ONLYL'Aventure DS traces the history of the (re)birth of DS, Citroën's newhigh-end brand. From the origins to its launch in China, including thedesign secrets of the DS3, DS4, DS5 range, the Aventure DS is a lookbehind the scenes of an ambitious project which restores its letters ofnobility to a certain French automotive luxury. Designers, managers,project managers, all deliver their visions and their secrets on thisastonishing adventure which cleverly reconnects the links between past,present and future of Citroën, an emblematic brand which belongs toFrench heritage.AuthorStrategy consultant at Euro RSCG and J. Walter Thomson for ten years,Renaud Roubaudi, 46, became a journalist in 2003 to combine his passionfor media and automobiles. He specializes in the societal an
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BOOK IN FRENCH ONLYL'Aventure DS traces the history of the (re)birth of DS, Citroën's newhigh-end brand. From the origins to its launch in China, including thedesign secrets of the DS3, DS4, DS5 range, the Aventure DS is a lookbehind the scenes of an ambitious project which restores its letters ofnobility to a certain French automotive luxury. Designers, managers,project managers, all deliver their visions and their secrets on thisastonishing adventure which cleverly reconnects the links between past,present and future of Citroën, an emblematic brand which belongs toFrench heritage.AuthorStrategy consultant at Euro RSCG and J. Walter Thomson for ten years,Renaud Roubaudi, 46, became a journalist in 2003 to combine his passionfor media and automobiles. He specializes in the societal an
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BOOK IN FRENCH ONLYL'Aventure DS traces the history of the (re)birth of DS, Citroën's newhigh-end brand. From the origins to its launch in China, including thedesign secrets of the DS3, DS4, DS5 range, the Aventure DS is a lookbehind the scenes of an ambitious project which restores its letters ofnobility to a certain French automotive luxury. Designers, managers,project managers, all deliver their visions and their secrets on thisastonishing adventure which cleverly reconnects the links between past,present and future of Citroën, an emblematic brand which belongs toFrench heritage.AuthorStrategy consultant at Euro RSCG and J. Walter Thomson for ten years,Renaud Roubaudi, 46, became a journalist in 2003 to combine his passionfor media and automobiles. He specializes in the societal and culturalapproach that the automobile takes in the world today, particularly inthe face of multiple technological and environmental challenges. Hecollaborates with the magazine Next Libération, le Parisie
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